With the people's living standards have been greatly improved. People's housing requirements have been from the past single residential use of the function gradually increased to focus on the quality of life, highlight personality, show knowledge and aesthetic height. Home Decoration consumption has become a social fashion and hot spot, decoration building materials enterprises to carry out various forms of marketing activities is also an inevitable trend. Network marketing as an indispensable marketing means of modern marketing has also been major decoration companies and building materials enterprises of concern and attention. The following author on how to carry out decoration industry network marketing to do a few simple description: 1. Word-of-mouth Marketing Gold Cup and Silver Cup is not as good as consumer's word-of-mouth. Indeed, consumers are the masses and the objects we want to serve. With their approval, it can be more affordable than any form of advertising, the traditional way of spreading word of mouth is Marketing buzz, the scope is relatively small, but now is a highly developed network era, enterprise word of mouth can spread through the power of the network faster and farther. People call US Internet trolls, but I prefer to be called trolls. 2. The Enterprise website marketing now no matter what line of business enterprises have their own website, so the establishment of the enterprise website is also every company to carry out the network marketing the first thought link. Good site ranking is conducive to let more potential users through the Internet to find corporate sites, and then understand the business. But the home decoration industry is very competitive, if the home decoration company's website optimization is not ideal, site ranking will be very difficult to have a good search engine ranking! 3. Blog marketing blog marketing is also one of the more commonly used network marketing methods, relatively time-consuming and laborious, but effective use can also bring potential customers for enterprises. As decoration companies and building materials brands too many, and many owners are the first contact decoration, the first step is bound to understand some decoration on the Internet, building materials information. If the blog can provide enough material and information to attract readers, you can give the owners a very good impression in advance, greatly increasing the chances of a final transaction. But the premise is to have to do these work seriously, can not be perfunctory, and must persevere. People call US Internet trolls, but I prefer to be called trolls. 4. Forum Marketing Now Sina, Sohu, tencent and other large portal sites have their own home building materials, Real Estate Forum, popularity is also hot. Small and medium-sized decoration companies can hire the commissioner long-term active in such forums, organized small activities, small sponsorship, and actively for some new owners of the decoration industry to solve the problem. When you in the owner of the choice of decoration services before he has been free to solve a lot of problems, think of the reason why the owners do not give priority to you or your company? FOR ENOUGH MANPOWER DECORATION COMPANIES CAN consider forum marketing this way, because forum marketing is a long-term investment process, the effect is not so instant. People call US Internet trolls, but I prefer to be called trolls. At present we only for decoration enterprises to provide network marketing outsourcing services. 5. The network advertisement this kind of marketing pattern is at present quite has the strength the home decoration company most commonly used and the most effective network marketing method. Network advertising has high visibility, wide publicity and timeliness, which is conducive to the long-term development of home decoration companies network marketing services. If the decoration company to carry out a limited time (such as National Day) promotional activities, we recommend the adoption of network advertising. But the network advertisement relatively speaking price will be higher, so decorate the company when adopting this kind of marketing way still needs to weigh integratedly. If only for some regional market, you can choose some regional decoration site. 6. Soft text release this is the most practical way of network marketing, at present in the network soft text marketing to do a certain momentum of the home only a few companies, because soft text marketing is the premise must have a good soft text. Qualified Decoration Company can recruit a few editors specialized in this kind of work. Therefore, most of the companies using this marketing strategy are national enterprises with a certain scale, strength and visibility, or are trying to build a national marketing network of home decoration, building materials enterprises; For most of the regional small and medium-sized home decoration companies, can be appropriately considered. People call US Internet trolls, but I prefer to be called trolls. In general, decoration companies and building materials enterprises themselves must first strengthen the knowledge of network marketing: the Internet is a modern marketing tools, must be reasonable use up. Specific methods and methods can be combined with the company's own characteristics to make corresponding adjustments. Does that answer your question?                                                                                          

                                                           The plight of the decoration industry: The current decoration market just like the drug market a decade ago, because there are no rules and standards restrictions, decoration enterprises in order to improve their profitability can be unbridled play, some non-existent concept of exaggerated God; some enterprises discount to 30% , 40% of the same "here without silver 300 taels" to expose the profits, really so much profit? With no profits, why are they doing this? What's more, with the company's performance deteriorating, the company is facing The Adjuster difficulties and is facing increasing complaints. In the end, they have to close their doors and run away. Some of the more formal decoration companies are mainly divided into two modes of operation. One is a street-stall guerrilla-style company. They are only responsible for the projects. All the main materials, auxiliary materials, purchases, and transportation used for decoration, etc. , everything is done by the customers themselves: There is also a large-scale enterprise, almost became a material agent, the company paid in the bustling business district opened 3,000-4,000 square meters of material display area, the company's profit model mainly depends on selling materials on behalf of. Let's ask, who will pay for this money in the end. In terms of profit model, they are not wrong, but I think, do not put themselves in the shoes of customers, the company will eventually be abandoned by customers . 2, decoration enterprise changes: in the face of complexity, the decoration market mixed up with dragon and fish, the ideal decoration enterprises, are seeking change, are doing their best, using various means to influence the mind of the target customers, in an attempt to stand firm in this change, in order to obtain greater development in the future . In the midst of this sweeping change, decoration companies that want to survive in the marketplace are doing everything they can: some are abandoning the middle and lower end of the market that ordinary people consume and moving to the high end of the market, ready to use higher value added and higher inputs, in exchange for more profits, some decoration companies use the method of taking profits by cutting off their arms, tearing apart a decoration company that was originally doing comprehensive business and calling it "engineering outsourcing, design outsourcing, after-sales service outsourcing" , in fact, it is a kind of irresponsible behavior of customers. They don't put themselves into the situation. From the customer's point of view, they think for the customer. What the customer really needs is an enterprise that can take full responsibility for itself, they need a company that can provide them with a complete set of worry-free services from design to after-sales service, and some enterprises that often display thousands of square meters of building materials as a living experience museum? Doesn't it fall on the consumer ? There is also a decoration enterprise that packages decoration materials and labor service fees, in the form of a package, this approach is almost a trap combination, he will be very high cost-effective to attract target consumer groups, and then better product service to guide customers to upgrade products, upgrade services, the end customer will spend much more than the budget, the effect? May Ask has installed the House Customer 3, the family quick breakdown: With the long-term view, the transformation of these enterprises will eventually be abandoned by the vast majority of middle-and bottom-income consumers, who account for more than 80% of the society. The decoration enterprises that take the high-end route will be further and further away from the middle-and bottom-income people, and they will be far away from ordinary people, away from Social Responsibility, away from the eyes of Low-and Middle-income People; enterprises that only do engineering, design and service professions will also be ignored by customers because they ignore their customers'vital interests, and will eventually withdraw from the market competition, decoration companies that attract customers with a variety of packages can not stand the test of time. Home rapid decoration is created in such a market context, we believe that any information from the market, only when it is applied to the market, will it have its actual value, combined with the rapid decoration demand of new target customers in Taiyuan market in recent years, the unique characteristics of this kind of customers lie in: They are not super high-income people who live in villas; These are people who are preoccupied with their work, who don't put much effort into decorating, who are only interested in the end result and aren't bothered with the details, we will work with you to design a good decorative effect, with the fastest speed to give you a pre-designed perfect home space, if you are worried about the quality of the project, we have meticulous long-term over national standards for the protection of After-sales Service . After two years of exploration and practice in the Taiyuan market, gradually set up, improve the rapid renovation of the high-quality enterprise process system and modern management system, the product of market trends, will lead the market, home fast will stimulate a new round of rapid renovation trend.                                                                                                 

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In the face of the complicated and confusing decoration market, the ideal decoration enterprises are all seeking for change, all are making every effort to use various means to influence the mind of the target customers, in an attempt to gain a firm foothold in this change, in order to achieve greater development in the future. In the midst of this sweeping change, the decoration companies that want to survive in the market competition are doing everything they can: some are abandoning the middle and low end of the market that ordinary people consume and moving to the high end of the market, are Prepared to use high added value, with higher input, in exchange for more profits; some decoration companies are taking off the arm to take advantage of the method, the original one to do a comprehensive business decoration company in a mess, also called: engineering outsourcing, design outsourcing, after-sales service outsourcing, in fact, is a kind of customer irresponsible performance, they are not in the scene, stand on the customer's point of view for the customer, the customer in fact the most need is a company that can take full responsibility for themselves, they need a company that can provide them with a complete set of worry-free services from design to after-sales service, and some enterprises that often display thousands of square meters of building materials as a living experience museum? Doesn't it fall on the consumer? There is also a decoration business that packs up decorative materials and labor service fees to show people in the form of a package. This approach is almost a trap combination, and it will attract target consumers with very high cost-effective ratio, then with better product service to guide customers to upgrade products, upgrade services, ultimately customers will spend more than the budget costs, the effect? Ask a client who's had a house installed